This topic recently popped up on Such A Voice’s Facebook page, and the person wanted to know whether or not she should be watermarking her auditions for sites such as Voices.com or Voice123.com
A watermark in the audio world refers to a second audio file that is laid over the voice over to protect it from being used by a naughty client who wants to use your talent without paying for it. An example of a watermark for a commercial you audition for might just be a ding every few seconds that doesn’t obscure the quality of your sound but would prevent the client from using the whole script without you knowing it. Another common method would be to insert, “This is just a demo by Jane Smith,” after 15-20 seconds of a full script audition.
Watermarking your voice over jobs is a great way to protect your property, but it’s not recommended to place a watermark on every audition you do. If you are working with a reputable client, or especially if this is a repeat client, putting a watermark on your audio file could show the client that you don’t actually trust them. A client might even pass up a great audition that was watermarked because they were offended that you didn’t trust them to pay you for your work.
The risk of having a dishonest client rip off your work (and hard-earned voice-over training!) often doesn’t out-weigh the risk of offending a potential client. Good working relationships are vital to your success in this industry.
So, when is it a good idea to watermark your work?
It depends on the situation. As a professional voice-over artist, you need to learn good judgment through trial and error. You might want to consider watermarking your work if …
1) An over-seas client you aren’t familiar with. 2) A new client you haven’t heard of who would like the entire script read for the audition. 3) An “unknown” client or project that was posted through a questionable venue. (I love craigslist.com, but anyone can post jobs there with any goal in mind.)
The good thing about erring on the side of trusting the client is that on the off chance you get a shady client, you can tell everyone about it through social media. If you don’t get paid for work you do, or if a client treats you badly, you can let other voice-over artists know about it. And, in the worst case, you find a “voice-over job” that ends up being someone totally sleazy, you can warn other future victims. (See, the Sleazy Sneeze Guy)
Increase your income with professional voice over work today! Your success starts with professional voice over training and coaching. Learn how to get started by finding out the complete information you need today!