With changes in technology, it has become necessary for industries to update advertising techniques. This includes using social media for theater companies in order to establish a growing relationship with clientele as well as increase ticket sales. This is being accomplished through sites such as Twitter, Facebook, and blogs as well as other interactive sites.
Historically, changes in advertising strategies have been slow to evolve. For example, it took 38 years for radio to draw 50 million users and 13 years for television to reach the masses. Surprisingly, however, networks were able to acquire 400 million users within only two years.
Traditional forms of advertising, such as fliers and posters, are still the primary source of advertising. However, show business has now found that 65% of all tickets are sold online and that many attendees are also members of Facebook. In this site they are then able to share experiences with friends, which are resulting in increases in ticket sales.
Unfortunately, theaters have been slower to adopt this option more so than in many other industries. However, they are beginning to see the advantages. For example, it has been found that even consumers who live-stream performances are more likely to go see performances in person as well.
Network advertising requires creativity. Websites, blogs, tweets, and other sources must be more than just positive reviews written by actors taking a break. They must be reciprocal, outward-looking, and lively in order to draw people to the site and then keep them there. It also means that relationships must be established with viewers.
One of the most important advertising techniques is building relationships. Sharing experiences, accomplishments, and plans helps viewers understand the direction theater efforts are going then allows clients to provide honest feedback. In these aspects social media for theater companies are opening new doors for the performing arts.
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