With a female model in advertisements initially started with promotions for products like alcohol and adult entertainment. The trend then spread like a wildfire in the market and is still being widely used although being exaggerated. It is a compulsion now to get a beautiful model in all types of advertisement, which sometimes seems unnecessary. They seem to sell anything from shaving gel to cars.
Many women right activists say that the women are now being projected as merely a physical object by such advertisements. But the harsh truth is that advertisements featuring women is influencing viewers of every age group and advertisers have realized this. The advertisement starts off with an attractive woman posing in seductive ways accompanied by the product or the service provided by the company. The beauty of the model already lures the buyer, so advertisers do not have to put in more effort to motivate them.
But there are specific drawbacks in using women models in some advertisements and if a consumer is wise enough, it won’t take time for him to comprehend that. It is totally irrelevant to have a female model or an actress in advertisement promoting men products. The right examples of this point are showing a female in axe deodorant commercial and comparison of a partially nude woman’s body for the body of a car. Second drawback is because of more concentration on the model, the eye deserved by the product is not sufficient. The attention of the advertisement is lost.
Surprisingly only few male models advertises for male oriented products. Even a picture of a woman on an Internet commercial seems not logical to some extent, as there are thirty percent of female online users and seventy percent of male internet users, worldwide. To add to it, advertisers cannot explain why beautiful bodies bring success to advertisement.
Advertisements are convincing and motivating tool, which could leave a deep impact on the minds of the viewers and plays an important role in molding the culture and attitude of your companion. Expansive and extensive portraying of ladies in this manner merely reduces their image to an object of passion. Emphasis is laid only about the physical beauty of the woman like features, body curves. Following the commercial has been shot, using graphical technology, just about any imperfection of the body is altered which in a way sends out the signal that only perfect people are meant to use the product.
The firms have a moral responsibility also in the society. These commercials possess a negative impact on the society and results in problems faced for the common woman. The main ill effect is the pressure on woman to get those near-perfect bodies. They get so pressurized they take the unhealthy way to attain the set goals. They develop eating disorders; their gets affected which may sometimes cause irreparable damages. And those who never arrive at that point, face humiliation and obtain taunted by everyone around them. This brings about depression and other long-term psychological diseases.
Based on researches and surveys conducted, most of the women vow that commercials lower their self-confidence and they also visualize themselves as unattractive because of the image being portrayed from the perfect woman in ads. In America, seventy-five percent of healthy females feel that they are over-weight. Half of the women populations are stored on some kind of diet program and nearly ten million women suffer from serious eating disorders. The load of a fashion model is twenty three percent less than an average weighed ordinary woman.
Advertisements haven’t spared women being beaten up. In a very particular after shave lotion commercial, the setting voice says that its necessary to learn martial arts because when a man applies the company’s product, women around will likely be attracted and will pounce on him. At the end of the commercial, they show a male model kicking several women model that appear to have attracted to him. That is degradation of respect of girls to the lowest level.
After all this exposure, women viewers identify themselves since the weaker sex. Some believe that males decide their self-worth. Over exposure of ladies as sex objects have triggered cases of physical assault and rapes. Most of the women are taking the wrong way to obtain those stick figures, which can be results in diseases, sometimes ultimately causing death. And most of this is due to the advertisements that pour to the lives of innocent people everyday. Marketing ethics needs to be built to raise the status of woman within the society and give them the due respect but not degrade them.
Examine the site SEO Arizona and also their eBay Store SEO For Local Business.